In your website you are likely to have affiliate sites. In the affiliate sites you may use adsense ads to the best advantage. For example if you are selling bags, you may put some related texts that would be relevant to sell of bags and these will be excellent spots for your adsense. You may not become rich overnight with such affiliated ads, but they might well be your source for some steady income. One of the best tips for using adsense is to find out the pages that are getting more clicks on a monthly basis and link them together to get the best of results.

Take care of the differentials in your adwords and adsense ads. It may seem strange but it is true. If you pay around $0.10 for each click on the bids you are making on adwords while getting $0.50 per click on adsense then you are making a gain of $0.40 per click. Your pay per click advertising will be a hit if the scenario is such.

Building up a marketing strategy largely depends on your effective management of the locations. Have a look at these locations and assess their utilities properly. You should therefore try to build up a website that would allow you to have a quick view of all these locations and you can compare and find out which one gives you the desired result in terms of the pay per click marketing where each click counts for you.