The above scenario is only possible in the situations where there is a market monopoly. But the combination will lead to only short term profits. In the long run, the firm won’t be able to catch a sufficient market. Whether mother’s jewelry or other items, a firm would always be able to catch a market if it adopts long term strategies and goals.

If the firm has adopted a low value, high price strategy, it will leave the firm un-beneficial. The customers will switch to other firms or try to find out some new substitute products if the products do not give the perceived value to its customers, taking the example of a personalized sterling silver jewelry item. 

Sorella knows the importance of all these things. It knows how to offer things and at what price. It follows the “best price” steady, where the product’s price comes in line with the product’s perceived value. The mother’s rings follow this. Sorella has been doing it for years and will continue to do so in future as well. The different prices assure different perceived values.

Sorella knows well its changing consumer demographics as well, so even it has a market monopoly, it will deliver the best of its products to its customers. Try the grandmother’s jewelry. Sorella believes in making long term customers, so it feels proud to deliver value-added products to its long term customers. It knows well that long term strategies outweigh short term strategies, so it believes in following long term strategies.